Investors

What the company does

We are building GRIDLOCK™, the world’s first automated direct-fit insert system. With one scan, our system can design protective inserts for any geometry. By automating the labor-intensive industrial workflow traditionally performed by packaging engineers and design firms using CAD, we offer exact-fit inserts, instant quoting, and no MOQ when none of our competitors can. Our first product uses a phone app to validate our scan-to-insert technology and unique flat-pack design with SMBs. Once validated by SMB sales, we will deploy the GRIDLOCK™ System inside manufacturers, packaging converters, and 3PLs to power autonomous insert manufacturing lines. GRIDLOCK™ will become the ontology layer connecting product geometry, SKU data, and order data directly to packaging production.

The problem is measured, not asserted

• A Harris Poll conducted for DS Smith in November 2024, across 3,071 US adults, found that 60% had received damaged goods bought online, and that 34% had a package arrive crushed or torn, or the product inside smashed.
• Returns are the other half of it. The National Retail Federation put 19.3% of online sales and 15.8% of all US retail sales as returned in 2025, totalling $849.9 billion.
• For a marketplace seller the cost is not only the refund. Amazon treats an order defect rate above 1% over a rolling 60 day window as putting the account at risk, and eBay drops a seller to Below Standard above 2%, evaluated monthly. A handful of breakages is an account problem, not just a margin problem, and that is what makes this a purchase rather than a preference.

Why the existing options do not reach this buyer

Custom inserts already exist. They are sold through a process built for buyers who order in volume: Box Genie quotes 10 to 12 business days after design sign off, Packlane requires the physical product to be mailed in for every custom insert, and a new steel rule die runs $200 to $800 for each new shape. A shop selling twenty candles a week cannot reach any of that.

The buying preference points the same way. McKinsey’s B2B sales research finds only about 20% of B2B buyers want an in person sales rep, and TrustRadius’s B2B Buying Disconnect puts 87% of technology buyers as wanting to self serve the purchase. The conventional insert business is built almost entirely around the consultation those buyers are trying to avoid.